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What We Do

Demystify the proposal process, preparing and supporting you for all types of bids and varying proposal timelines. Customized for your organization and offered onsite or virtually, empower your team with the tools to elevate their writing and communication to stand out from the competition.

"It's none of their business that you had to learn to write. Let them think you were born that way." - Ernest Hemingway

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Laptop Writing

Writing to Win Training

Shift your focus to the reader, write persuasively, more clearly, and with confidence by learning how to:

  • Write compelling persuasive content

  • Write for the customer, focusing on their end state with your solution and emphasizing the value and benefit you deliver

  • Improve internal and external communications

Move beyond the blank page to write without fear, edit without mercy, and fearlessly hit "send"!

Value Storytelling Workshop

Craft the story of your customer's journey, achieving their goals and desires with you. In a series of collaborative sessions, we explore with you and your team:

  • Your customers' pain points and desired end states

  • How you deliver their end state and meet their needs

  • Stories of your successes, as proof of your ability to deliver

  • How to make your customer the focus and beneficiary of your story

Walk away with meaningful value propositions, customer win themes, and a new perspective focused on why YOU + THEM = a WIN for THEM

Foundations of Winning

Includes the above series of collaborative sessions, PLUS these foundational products for efficiently and repeatedly executing for the WIN!

  • Customized proposal template – Using your visual branding, we design a template with a stylized cover, essential formatting, and graphics for professional, polished responses.

  • Standardized proposal response content – Together, we refine and vet your existing content, based on your typical response requirements and in your customized style template, accelerating proposal development, while elevating your response and positioning you for the win.

  • Capabilities statements and briefs – Stand out from your competition, with a fresh design and crisp copy, targeting your customers’ needs and conveying your value.

  • Copywriting — Zeroing in on the benefit and value your customers receive in concise, unified messaging (website, blogs, marketing materials/displays, taglines, etc.).

These are all available as separate services.

Proposal Support Services

We meet you where you are and take you where you want to go, with essential tools, expertise, and services. Integrating seamlessly with your team, we build compliant, value-focused, customer-first, easy to review, memorable, winning proposals. Our services include:

  • Proposal Writing

  • Proposal Management

  • Graphics

  • Desktop Publishing

Writing to Win Training
Value Storytelling Workshop
Foundations of Winning
Proposal Support Services
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Shane P. Government Contractor

"Juliet is a pleasure to work with! We engaged her company to write, manage, and desktop publish a complex proposal effort for the government. Her ability to work with a large team, including many teaing partners, and put a great proposal together while managing multiple expectations and personalities was a lifesaver for us. Juliet and her company performed flawlessly through the many twists and turns the opportunity brought with it. I highly recommend Juliet and Writing is Easy to any government contractor."
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